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Atlanta post Modernism

This is not a "Post Modern" building; it is the facade of a soon-to-be-"former" "Modern" building.

Atlanta doesn't do much to honor its architecture and in that vein, this fall, this fine example of Modernism* will bite the dust in the rush to build more condos on Peachtree St.**

I've been in Indiana (and yes, there will be stories) and was afraid I wouldn't return in time to shoot this building before it came down. As it was, the block is fenced off, the windows are removed, and the floors are gutted, but I was still able to catch the window-ledge/sundial effect on the south-facing facade early this morning.

The street sign in the collage is actually the glue left on the side of the building after the demo team tore off the address.

* Modernism -

Fifty years ago, modernism — and a branch of it known as the "International Style" because its simplicity was meant to translate into any culture — was the preferred look for the modern corporate image, Moffson said.

The United Nations used the style for its New York headquarters in 1951, and companies like Seagram built their own modernist monoliths in capitals of commerce like New York and Chicago.

The concept and its variations endured through the 1960s and 1970s, and its boxy, featureless office floors even helped encourage the cube farm.

ajc.com

**YES, I live in a condo on Peachtree St and YES a structure was demolished to build it, but there is not a single publication that recognized the "Stein Club" for its architecture; beer, maybe, or biker chicks, but not architecture.

3 comments:

Anonymous said...

I like these. Do you have more?
DD

Jeff Keesee said...

I do have some other detail shots of the building...of exterior panels, empty window frames, etc...but none are as dramatic/graphic as these...

Maybe some day they will be in an "Atlanta Yesterday" coffee table book.

Anonymous said...

we drove few days ago and I tough that
the place looked striking, especially the empty window frames and a see-through effect.

Did you take the shots of the last days of Backstreet?